Does Innovation Matter in Emerging Markets?

There is no doubt that emerging markets are important, but does innovation really matter in those economies? In this event co-hosted by AmCham China and the United States Information Technology Office (USITO), Steve Todd, director of EMC’s global Innovation Network and Henry Shen, chief marketing officer, GE Greater China & Mongolia, will discuss the innovation programs at EMC and GE. These programs help identify the needs of consumers in those mass markets and give local employees a creative mindset that will help further identify market needs.

Todd will provide a global perspective and insights on how a global company can harness its resources such as research, development and innovation to foster a shared, collaborative vision.

Shen will provide a local approach by discussing GE’s famous “reverse innovation” practices in China, as well as his thoughts on whether this approach can be learned by SMEs.

Speakers:
Steve Todd, director of EMC’s global Innovation Network
Henry Shen, chief marketing officer, GE Greater China & Mongolia

Venue:
AmCham China Conference Center
The Office Park, Tower AB, 6th Floor
No. 10 Jintongxi Road
Chaoyang District
中国美国商会新办公室 会议室
远洋光华国际，AB座6层
朝阳区金桐西路10号
This event is off-the-record.