President and Managing Director
Christopher Millward is a China market veteran, who has lived in Beijing since 1994. He is a seasoned consultant and team leader, with experience across IPR, market entry and access, M&A, media and corporate communications, brand strategy, digital and social media, sales and distribution and crisis management.
Christopher has worked with local, regional and national government bodies, academic and research institutes, NGO’s and media outlets throughout the region. He has managed complex assignments involving customer complaints and litigation, IPR disputes, joint venture establishment, environmental protection and labor disputes, with the highest levels of government including the Supreme Court, SAIC, MOST and the NDRC.
In brand positioning and strategy, Christopher has counseled corporations on China market strategies, helping them develop competitive brand advantage. He has advised large FMCG firms such as Procter & Gamble, technology firms like Ericsson and IBM and specialist niche players, including NGO’s and Internet businesses. Christopher’s long tenure “on-the-ground” in China has helped him develop a uniquely accurate and compelling perspective on Chinese customers and stakeholders.
Christopher has worked with numerous multinational companies, including Procter & Gamble, Autodesk, IBM, Honeywell, Bayer AG, Daimler-Chrysler, Turkish Airlines, Eastman Chemicals, Mars/Effem Foods, Lenovo, Bloomberg, United Technologies, Skype, Compaq, Ericsson, Philips, UPS, Mediatek, Edelman, Weber Shandwick, Anheuser-Busch, Mastercard, Audi, NXP, and the Cotton Council.
Christopher holds a BA from Columbia University and has conducted post-graduate research at the University of Hawaii and the Chinese Academy of Social Sciences. He has been recognized by CIPRA for his work in the field of public relations in China. He is fluent in Mandarin Chinese and English and has served as a guest lecturer at Beijing University and Tsinghua University.